The first ten years of the Internet are over. The web is no longer a new thing. It is an ingrained part of our lives.Studies show that users form their first impression about a website in 1/20th of a second. What are they going to think if that time is spent watching Flash animation load? Or watching a marquee slowly scroll through a list of headlines? Or searching for creatively placed navigation? They'll think it's time to visit another website.

As Internet users get more sophisticated and impatient, the need for designs that emphasize usability becomes paramount. Here are  ten technics or Guidlines that have been developed by top designers over the years. We try to have these principles guide all of our design work.

1. Understanding Your Website's Audience. Not only in the marketing sense. Know the technical boundaries you're working within. The user experience for a high school math student in Jersey and a journalist in Lebanon are very different.

2. Understanding the purpose of the site. The client can lose sight of this, but the designer must not. If the site's purpose is to raise funds, that component must be ever-present in the design....

Logo represents company’s identity. First impression is made by logo or its absence. To know the importance of a logo just answer one question: “How many big, leading and famous companies don’t have logos?” If you company doesn’t have a logo this can raise doubts and negative thoughts. If logo was made by non-professional designer or made by owner of the company it is sometimes worse than no logo at all.

One of the popular questions is – why my logo should be custom? If logo is created with the use of a clipart (premade graphic elements from the public collections) it may look like or be identical to other logos and even your competitors’ logos. This will make identification of your company difficult or your logo may be easily mixed up with logo of another company. This situation may harm your reputation and money invested in marketing of your brand will be wasted.

Good company logo reflects the main point of your company, its values and helps in successful development of the business. Also, it is important to distinguish the Logo Design for big companies and start-ups. Logo for the big company may consist only of a one graphic element (Nike swoosh) and it will be easily identifiable