Does Web Design Matter to Search Engines
- Administrator
- blog
- Hits: 10391
There is a common misconception that design and information architecture do not play a part in search engine marketing (SEM). "A link here, a keyword there and that's it" - A fully optimised page that ranks a top 10 position in every search engine. Effective search engine optimization (SEO) campaigns require effective site design. Keywords are useless if search engines and site visitors don't have easy access to them.
What's an Effective Web Site?
An effective Web site is user friendly, search friendly, and persuasive enough to make people buy your product. Search compatibility is an essential component of site design. Usability experts constantly stress the importance of creating clear categories and navigation hierarchies.
If site visitors aren't able to browse your site and easily find what they're searching for then the web site isn't doing its job. Because people don't always know exactly what they are hunting for, it is the ability of your page to be able to clearly and concisely offer them the information they need.