Logo represents company’s identity. First impression is made by logo or its absence. To know the importance of a logo just answer one question: “How many big, leading and famous companies don’t have logos?” If you company doesn’t have a logo this can raise doubts and negative thoughts. If logo was made by non-professional designer or made by owner of the company it is sometimes worse than no logo at all.

One of the popular questions is – why my logo should be custom? If logo is created with the use of a clipart (premade graphic elements from the public collections) it may look like or be identical to other logos and even your competitors’ logos. This will make identification of your company difficult or your logo may be easily mixed up with logo of another company. This situation may harm your reputation and money invested in marketing of your brand will be wasted.

Good company logo reflects the main point of your company, its values and helps in successful development of the business. Also, it is important to distinguish the logo design for big companies and start-ups. Logo for the big company may consist only of a one graphic element (Nike swoosh) and it will be easily identifiable


There are plenty of ways to market your products online using ad networks, Ebay, affiliate networks, cost per click marketing with Google Adwords, MSN or Yahoo Overture. Also, there are many 2nd tier cost per sale networks with revenue share available for e-commerce website. You need to have a good strategic internet marketing campaign and use the internet marketing tools offered online. Dana Web Design Marketing Division can help you strategize and place targeted ads on the internet and get your website optimized in search engine results, but ultimately you need to determine what kind of internet marketing will work best for your business. It used to be that you bought CPM (cost per thousand) ad campaigns on large sites and hoped the ads would perform well and get traffic to your website. Nowadays, there are plenty of options and usually one will work better than another for each campaign you run. It appears that internet marketing strategy points towards using the cost per click internet marketing tool as the best way to get return on investment. Googles Adwords and Yahoos Overture cost per click programs have dominated the internet marketing world for the last 2 years and they are only getting larger and stronger. There are internet marketing companies popping up to help beginners learn the ropes of how to use Adwords and Overture to the best of their ability. If you want to establish a brand name, then cost per click would not be an internet marketing solution. Instead for online branding, you would go with a CPM campaign that is a straight cost. The targeted advertising that now exists online is why the ad spending

There is a common misconception that design and information architecture do not play a part in search engine marketing (SEM). "A link here, a keyword there and that's it" - A fully optimised page that ranks a top 10 position in every search engine. Effective search engine optimization (SEO) campaigns require effective site design. Keywords are useless if search engines and site visitors don't have easy access to them.

What's an Effective Web Site?

An effective Web site is user friendly, search friendly, and persuasive enough to make people buy your product. Search compatibility is an essential component of site design. Usability experts constantly stress the importance of creating clear categories and navigation hierarchies.

If site visitors aren't able to browse your site and easily find what they're searching for then the web site isn't doing its job. Because people don't always know exactly what they are hunting for, it is the ability of your page to be able to clearly and concisely offer them the information they need.

Tags: Long Beach Web Design Company | Custom Web Design in Long Beach

We decided today at a meeting that we need to create a comparison chart so our customers and visitors learn more about their options, various packages and web design companies who heavily advertise on Google and yahoo in long beach area (most of which are located outside California and many outsource to India and other countries). We think customers have the right to know the truth and they deserve to go beyond the $20 per click ads. Due to our reasonable website design prices the number of calls we receive from other web design agencies to do their projects for them is more than the number of inquiries we receive from real people! It is very simple when you charge a client $2500 for an e-commerce website with 70 products (this is a real example: We designed the website for that company for $1150) you can afford to place your ads in a higher bid. So keep checking the Dana Group blog and you will see some surprising facts and figures! We would like to remind our visitors that Dana Web Design is a premier Long Beach website design company delivering client-centric Web 2.0 design, web development, website redesign, e-commerce software news and blog services. Dana Web design has been providing web services to Long Beach businesses, lakewood, los Alamitos, Cerritos, Los angeles and Orange County companies since 2006.

Dana Web Design Company is located at: 4401 Atlantic Avenue, Suite 270, Long Beach, CA 90807

In order to have any professional website you need to purchase the following products and services (Usually with different companies - However, we offer all at one place):

1. Domain name that represents your business identity (like www.YourBusiness.com) Search for your favorit domain here

2. Web hosting to place your website files in it (like a remote hard drive) Check out our hosting plans here

3. Secure/private database for dynamic websites where customer information, forms, login information, content etc is encrypted and saved and can be retrieved only by your website commands (It comes free with all our hosting packages click here to see)

4. Professional Web design (check out our design portfolio! and our affordable design plans)

Optional addons:

1. Shopping cart software if you are selling more than 20 products on your website

2. Secure Payment Gateway - if you would like to accept credit card on your website

3. Secure Sockets Layer certificate known as SSL (like the one we have on our website- as soon as you go to check out page the http:// link turns to https:// and a lock sign shows on the toolbar to ensure visitors that their personal and financial information on the website is safe and protected and can not be retrieved by hackers

However, the most important part of this process is to integrate all these together and have them communicate smoothly and fast. That is what we think we are unique at.

As a one-stop solution provider, we offer everything you need to get your business up and running effectively and efficiently. We do it all at one low price.

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