Did you know that 97% of people search for local businesses online? With most customers turning to the internet to find the right local business for their needs, business owners cannot overlook the importance of an efficient website to market their business.
A company website does more than just represent your brand and list your products. It is a valuable marketing tool that can enhance your business image, improve business prospects and drive sales.
local business website designA well-designed website increases your chances of being found by local customers and landing sales. Only a SEO savvy designer can engineer such a targeted website, complete with all the necessary features to grab the attention of potential customers.
Here are some of the ways in which a local website designer can promote your business locally:
1- Design a custom website suitable for your business
Understanding the audience is the key for the success of a website design ad not the website itself. Your local designer has been facing the same challenges to target the local audience and he or she can help you based on the local insight gathered overtime. Professional designers have the expertise to integrate your business goals and the expectations of your audience into an appealing website that identifies with your business. They can design practical, efficient websites that are aesthetically pleasing, equipped with easy navigation features and address business needs like easy updates to product listings, blog pages and promotions.
2- Develop a responsive website
Tech-savvy users search for local businesses on various devices like computers, laptops and handheld devices. You may miss a business opportunity if your website is not readable on any of these digital screens. Responsive website designs automatically adapt to any screen, and allow your customers to easily browse your content. For more details on how this works, read our previous article on advantages of responsive web design.  A website developer can create an optimized responsive design for your website that works on a range of devices. Search engines now include the responsiveness of your website into their ranking algorithms and most businesses don’t even know about this.
3- Local Search Engine Optimization (SEO)
To improve visibility in local circles, your website should rank high in local search engine results. A web designer who is familiar with your customer base will employ suitable SEO strategies and ensure that the name of your city or region naturally appears throughout the website. Enhance website visibility with strategic placement of location keywords in website content pages. A local designers backlink to your business as a reputed and established local business will boost your credibility on the web (known as web equity) and build connections overtime. They will use the following techniques to help you gain the competitive SEO advantage:
a. Targeted title and meta description tags
Keyword-optimized titles and targeted descriptions that compel not only search engines to consider your website relevant for visitors for those local keywords but also local customers who run a google search will be more likely to click on your link since it includes the name of the city that is familiar with the potential local client.
b. Geo-tagging
Tagged images and videos that make it easier for search engines to link your website to your physical location. Having a google map on your website and also connecting your website to your google local listing will improve your relevancy score in search engine rankings. Also, creating separate pages for individual business locations will improve search rankings for localized phrases. Feature local information/events on the website will also increase the visibility of your content and keywords.

c. Google map integration and google listings

Google maps embedded into your website, preferably in the “Contact Us” page will boost the SEO value of your website. Also claiming your “Google My Business” listing to appear in Google’s online directories is a key in your local success and rankings.

In a nutshell, your website has the power to take your business from ordinary to extraordinary. Hire the talents of a professional web designer to effectively position your business ahead of your competition, and easily connect with local customers.

 

 



responsiveA responsive website is a website that adapts to the screen of any mobile device that it’s viewed on and looks just as appealing, and is as easy to navigate as on larger screens. Last year, over 60% of internet users accessed the web from mobile devices like tablets and smartphones than they did from bigger screens like notebooks or desktops. This statistic alone should be enough to convince anyone of the importance of responsive web design, but if you still need to be persuaded, we’ve listed some other added advantages below;

1. Smooth user experience: Number one is user experience. A smooth user experience will keep your users happy and always coming back to your website. But if your website isn’t responsive, visitors will find scrolling difficult –and they will leave immediately. A responsive website design will ensure that a website looks as good on mobile and that the features available to desktop users are also available to mobile users. If your web design is not responsive, text will be improperly aligned, images will look like lower quality versions of themselves and scrolling through your website will be a hardship for users. Particularly, with a non-responsive website they have to scroll to sides (left and right) in order to see the whole website. In some cases, all of the website shows but the text is so small and unreadable that it will pretty much convince the user to leave the website. The layout of your website must not be distorted on mobile, and the images must be viewable without zooming and pinching. Bad user experience kicks users away –fast. And they will never return.

2. More mobile traffic: As stated earlier, statistics show that over 60% of people surf the web via their mobile devices. When your website is not responsive, you stand the risk of losing website views from a lot of people. In most cases, a business would like to convert visitors to potential callers or lead them to fill in the contact form. On responsive websites with a click on the number visitors can call you or fill in the contact form. This is certainly not the case on non-responsive websites.

3. Better page ranking with Search Engines: Google is the leading search engine provider in the world and whenever Google returns search results to a user, the pages at the top are the ones that are often viewed the most. Google takes responsiveness into consideration when ranking websites. So, if your website is responsive, it will rank higher on search engines. In 2015, Google announced Mobilegeddon which is a change to Google’s algorithm that will prioritize responsive websites over the rest.

4. Effective site management: A responsive website will take less time to manage, and it will cost much less to manage than having two separate websites, that is one for mobile and one for desktop. To manage two different websites, you need to ensure that the content on the two different sites are synchronized. A single responsive website will give you less content and SEO to manage. Most website owners know by experience that being able to access the backend of the website to make instant changes using a mobile device is very important for their business. Responsive design provides that feature.

5. Fast loading webpages: If your website takes too long to load, people will leave it for another website. A lot of people get pissed off by long loading times and if your website isn’t responsive, it will take longer to load on mobile devices. A responsive website has a faster loading speed. And again, Google and other search engine have incorporated a loading speed score into their ranking algorithm.

Any business serious about making a mark online must have a responsive website. Yes, there are other alternatives, but they aren’t a choice anymore – a responsive website is the only way to go. You need to hop on the train or you will be left at a deserted station in Neverland.


Because of today's economic situation, Dana Web Design has decided to offer a variety of flexible payment plans to help you and your business through these harsh economic times.

No Credit Check Necessary!

Payment Plan "A" THREE Month Payment Plan:
Get started for as little as $75 -$500 depending on the package you choose!
Under this plan you can spread the cost of the website out over 3 months. (Please note you will not have full administrative control over your website during this period. (e.g. you can not transfer your website to another hosting company)

 Payment Plan "B" Lease your website for a monthly fee until you can pay the whole amount. Under this plan there is a $100 setup fee and a monthly charge from $15 -$75 depending on the package you choose!
(Please note you will not have full administrative control over your website during this period. (e.g. you can not transfer your website to another hosting company)

In both plans your website functions as normal and you will be able to update your website and perform normal functions.

Could it get simpler!

Call us today and let the professional Long beach website designers make it happen for you.  

Click here to get a free quote


The web is no longer a new thing. It is an ingrained part of our lives.Studies show that users form their first impression about a website in 1/20th of a second. What are they going to think if that time is spent watching Flash animation load? Or watching a marquee slowly scroll through a list of headlines? Or searching for creatively placed navigation? They'll think it's time to visit another website.

As Internet users get more sophisticated and impatient, the need for designs that emphasize usability becomes paramount. Here are  ten technics or Guidlines that have been developed by top designers over the years. We try to have these principles guide all of our design work.

1. Understanding Your Website's Audience. Not only in the marketing sense. Know the technical boundaries you're working within. The user experience for a high school math student in Jersey and a journalist in Lebanon are very different.

2. Understanding the purpose of the site. The client can lose sight of this, but the designer must not. If the site's purpose is to raise funds, that component must be ever-present in the design....


In order to have any professional website you need to purchase the following products and services:

1. Domain name that represents your business identity (like www.YourBusiness.com) Search for your favorit domain here

2. Web hosting to place your website files in it (like a remote hard drive) Check out our hosting plans here

3. Secure/private database for dynamic websites where customer information, forms, login information, content etc is encrypted and saved and can be retrieved only by your website commands (It comes free with all our hosting packages click here to see)

4. Professional Web design (check out our design portfolio! and our affordable design plans)

Optional addons:

1. Shopping cart software if you are selling more than 20 products on your website

2. Secure Payment Gateway - if you would like to accept credit card on your website

3. Secure Sockets Layer certificate known as SSL (like the one we have on our website- as soon as you go to check out page the http:// link turns to https:// and a lock sign shows on the toolbar to ensure visitors that their personal and financial information on the website is safe and protected and can not be retrieved by hackers

And the most important part is to integrate all these and have them communicate smoothly and fast. That is what we think we are unique at.

One-stop solution means we offer everything you need to get your business up and running effectively and efficiently. We do it all at one low price.


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